Core flows
Welcome, abandoned cart, browse abandonment, post-purchase and win-back flows, built and written for your buyers.
Email and Retention (Klaviyo)
Klaviyo email that turns first-time buyers into repeat customers
Most Shopify brands either under-build their flows or over-trust their email dashboard. We set up and run Klaviyo for DTC brands: the core flows, campaigns and deliverability, with email revenue read next to Shopify's own numbers so the channel is judged on orders it actually drove.
Book your free audit callFree, 30 minutes, a diagnosis, not a pitch.
What is included
What we run for you
Campaigns and email design
Campaigns and email design planned around your launches, offers and calendar.
Deliverability
Sending set up for Gmail, Yahoo and Outlook rules, with Google Postmaster checked, because Gmail does not report spam complaints back to Klaviyo.
Attribution you can check
Klaviyo's attributed revenue read next to Shopify's email-click view, with UTM tracking switched on, so the number you report holds up.
Read the guideFlow audit
Coverage and revenue per recipient by flow, so the biggest missing or weak flow gets fixed first.
Retention and subscriptions
Cancel flow, dunning and renewal emails for subscription brands, where retention is won or lost.
Read the guideHow it works
How we run it
- 01
Check capture and deliverability
Signup forms, list growth and inbox placement first, since no flow earns from emails that never land.
- 02
Fill the flow gaps
The core flows live and written for your buyers, starting with the ones that are missing.
- 03
Improve the flows that earn
Revenue per recipient tracked by flow, with the weakest high-volume flow fixed next.
- 04
Run campaigns on top
Campaigns around launches and offers, judged against Shopify, not just Klaviyo.
Who it is for
A fit if this sounds like you
- Email revenue looks great in Klaviyo but you cannot find it in Shopify
- You have flows sitting in draft that never went live
- Repeat purchase is flat while ad costs climb
- You are a Shopify brand doing $20K+ a month
FAQs
Email and Retention questions
What percentage of revenue should come from email?
On Klaviyo's default attribution, the average is about 19% of total revenue, from a 2026 study of 619 Klaviyo accounts averaging $483,000 a month. That default credits an order to any email opened or clicked in the previous five days, Apple's automatic opens included. Read it next to Shopify's email-click view, keep attribution settings fixed, and judge email by flow revenue per recipient.
Which email platform do you work on?
Klaviyo. Our email lead runs Klaviyo for US DTC brands on Shopify: welcome, abandoned cart and post-purchase flows, weekly campaigns and email design.
What should a Shopify brand fix first in email?
Work in this order: list capture, deliverability across Gmail, Yahoo and Outlook, flow coverage, flow quality, then campaigns. Fixing a flow does nothing if the emails are not landing or nobody is joining the list.
How much does it cost?
Pricing depends on scope. It would be misleading to quote a number without seeing your setup. We work month to month with no setup fee, so there is no long lock-in.