Media buying and CRO in one loop, so your spend converts harder

A real CRO audit measures the money path: step rates from session to order on each landing page, how far visitors scroll versus where the buy button sits, checkout completion by flow (Shop Pay, other express, standard) and the offer math. It ends with leaks ranked by orders per day and a test plan sized to your traffic. A list of popups and button colors is not an audit.

Match the page to how aware the visitor is. Retargeting and catalog ads belong on the product page. Cold traffic that already knows the product category can go to a focused landing page or listicle. Cold, problem-aware traffic usually needs an advertorial or quiz first. Decide with a same-ad split test judged on cost per purchase and revenue per session, not click-through rate.

Traffic matters more than the tool: detecting a 10% lift from a 2% conversion rate needs roughly 80,000 sessions per variant. Below that, test big swings like offer and page type.

Pricing depends on scope. It would be misleading to quote a number without seeing your setup. We work month to month with no setup fee, so there is no long lock-in.

Marketing is not a light switch. It is testing, optimizing, and scaling. The creative rebuild lands in weeks, the compounding shows over the first 60 to 90 days. We set that expectation on day one instead of overpromising on day one and disappointing on day thirty.