How Lemme lifted conversion rate 40%

Who is Lemme?

Lemme is a women's wellness brand selling supplements in gummy, capsule and liquid form. The range is wide: Debloat, Sleep, Chill, Purr for vaginal health, Play, Tone, Burn, Grow for hair, plus NAD+ and colostrum.

Its customers are women shopping for support with digestion, sleep, stress, beauty, weight and women's health. The brand positions itself on "science-backed results you can feel", with clinically studied ingredients and third-party testing.

Lemme sells direct on Shopify, with subscriptions that can be paused or cancelled and a loyalty points program.

What did the brand need?

A multi-product women's supplement brand has a conversion problem that single-product brands do not: every visitor has to find the right product for her before she can buy it.

A shopper who clicks an ad about bloating should not land somewhere that makes her think about sleep, hair and weight at the same time. The more products a brand carries, the more each page has to do one job well: confirm she is in the right place, answer the questions that stop her, and make the next step obvious.

Gummies and daily-habit products also carry a trust question. The buyer is often comparing several brands with similar-sounding claims. Pages that make clinical backing and testing easy to understand, without turning into a wall of text, tend to win that comparison. For brands like Lemme, conversion rate is where a strong brand and strong demand either turn into orders or leak away.

How we approach a conversion lift like this

We diagnose before we design. A conversion lift rarely comes from a prettier page; it comes from finding the exact step where visitors drop and fixing that. These are the principles we work by. The specific page and offer changes stay private.

1. Read one market at a time. Mixed international traffic drags every rate down and can hide a healthy US funnel, so we start with a clean single-market read.
2. Split the funnel by page and device. Cart rate, cart to checkout and checkout completion, each measured against the step before it, show where the leak really is.
3. Look at checkout and offer before layout. In our audits the biggest leaks are often at the offer and checkout level, not in page design.
4. Match each page to its traffic. A page that continues the ad angle that sent the visitor converts better than a generic product page, because the visitor does not have to start over.
5. Ship fast, read daily, compare like with like. Variants go live quickly, and we compare days with similar traffic, because conversion rate moves whenever spend and traffic mix move.

The gains come step by step: many small, measured changes rather than one redesign. For the diagnosis side, see our guide on finding the leaking step when you have add to carts but no sales.

What was the result?

Lemme's conversion rate increased by 40%. That is the figure on our homepage, and it is the only number we publish for this brand.

A conversion figure needs its measurement context to mean anything, so we keep the full breakdown for a call. Book a free growth audit and we will walk you through it.

What does this mean for a women's wellness brand like yours?

If you carry several products for different needs, your conversion rate is probably limited by how quickly each visitor finds her product and trusts it. That is fixable without a full redesign. Our guide on what a good conversion rate is for a Shopify supplement store gives you a way to judge where you stand, and our guide on subscribe and save discounts covers one of the offer levers that often matters most.

We will not promise you 40%. Your traffic, range and starting point are different. We promise the same method and honesty about what moved and why.

Terms are scope-based and month to month, with no setup fee. See our services, browse all case studies, or start with a free growth audit.